Layout Design
Typography
Adobe CC
Design
CoolSculpting
About
CoolSculpting introduced a new suite of applicators and needed striking key‑visual concepts to launch them. Working from the supplied brand guidelines, approved photography, and copy, our creative pod generated multiple early‑stage directions; the designs shown here are my exploration concepts for the client pitch.
Brief
I owned early visual explorations that heroed the new applicator while staying firmly inside CoolSculpting’s established design system—leveraging its typography, color palette, and photography to keep the concept fresh yet unmistakably on‑brand.
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